According to one such marketeer who tried to organize a "subliminal science council" inside the industry, about 2,000 individuals and companies in the United States and Canada now produce these slight-of-sound products for retail sale. That hasn't deterred a growing number of big-name publishers, pseudo-scientists, researchers with respectable vitae and, some contend, bunko artists, from making and marketing easy-listening tapes that promise the best of all personal worlds. If laboratory testing hasn't been conclusive, it has at least cast doubt on mass-produced applications for subliminal messages. Based on the concept that what we don't hear might nonetheless affect us, subliminal perception has been poked at and prodded for decades by scientists trying to determine whether information presented below our threshold of awareness speaks convincingly to our unconscious mind. These are only a sampling of claims being made by manufacturers who design and market self-improvement tapes that borrow from the controversial psychological phenomenon called subliminal suggestion. Put on the earphones and take care of chores, drive your car, do your job, cook dinner you can even sleep, that'll work too.Īnd the promises are no less inviting: Lose weight, quit smoking, overcome alcoholism, stop procrastination, reduce stress, increase self-esteem, attract wealth and prosperity, resist junk food, manage time, gain confidence, improve memory, be happy, be a magnet of love, achieve peace of mind, win the lottery.īut wait, there's more: Achieve good health, renew vitality, look younger, end migraines, beat depression, overcome sexual dysfunction, speed recovery from injury, release natural healing forces, prevent diseases. This is elevator music for the inner mind - just push the button and hidden messages automatically begin to transport your life to heights you never imagined. Best of all, it requires no greater effort than to shove a tape into a cassette player, sit back and listen for an hour or so every day to soothing music or perhaps the dreamy sounds of a tropical beachside. The premise is nearly irresistible: You can accomplish in a few weeks or months what many people are unable to do in a lifetime.
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